Having your own brand and business can be an exciting thing. The main thing is not to get dragged down by all the trivial matters. Stay focused on the bigger picture.

To that end I have put together some helpful suggestions for building your own successful brand.

  • 1) Take some time and get to know your customers. Remember that loyalty counts. Your customers will stay with you longer if you know what they want. Take some time to get to know who they are. It’s easy to just promote and sell your products. This is the main reason you are in business. It takes a special kind of brand to go beyond this main concept. Be that concept for your customers.

    Do some sort of blog commentary. Encourage communication with your customers. It’s the only way they will separate you from the rest of the pack.

  • 2) Remember To keep your brand as close to your customer’s lifestyle as possible. If your main customers are into things like windsurfing, they will not find some sort of common ground if you sell winter coats. You need to match your clients with their own interests.

    I am not saying that your brand needs to be a complete representation of their lifestyle, but the main focus and message should match. Personalize everything you do. Let your customers know that you and them are not that different. There are brands out there that sell some sort of fragmentation. The idea is to step away from this concept. If your customers can see you relating to them, they will buy more products from you. Your brand has to touch their heart and soul in some way, otherwise they won’t be able to relate.

  • 3) Be engaging on the social media platforms and search engines. If your brand is on two or three of these platforms, you need to engage on all levels. Ignoring a customer’s message is not going to help you. If a customer feels you are not paying attention to what they are saying, the customer will more than likely walk away. Hire an SEo company to implement your online strategies professionally here:

    Do you feel this already happening to you? Find a way to stop it from happening, even if it means revisiting some old ideas.

  • 4) You are going to have some customers who just come in for a few quick things. These are the customers who only show up when they are in the area. Yes, you are going to have quite a few customers like this. The idea is not to focus solely on these people. Your main goal is to focus on those who are showing up on a regular basis. This is the key. It’s these long-term customers who are going to be there in times of both good and bad.

    Spend your time building a brand with these men and women. There are going to be those who come and go, but stay true to the ones who are with you right from the start.

  • 5) You have to change with the time. If you have not learned how to do this, you better start learning. It’s those who have not learned this art that end up failing at some point. Please learn from these people. Go through your business checklist. Figure out what is working and what is not. Get rid of the things that are not working. This will save you both time and money, not to mention staff.